a well-defined personality

The initial challenge was to design/implement a brand identity that would establish Dynamo in a crowded, confusing marketspace. With a developer audience, the identity needed to reflect the technology, to help make the products conceptually clear, and to give Dynamo an immediate and solid presence. The initial solution is an onscreen identity whose clear personality is defined by mechanical energy, a powerful work aesthetic and a family of arresting, extensible graphics.