evolution
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Our web site continued its evolution as our primary tool for managing relationships with our customers. The ATG identity also evolved to better communicate ATG's clarity of vision and know-how-- our ability to see through the complexity of technology to the fundamental essence of a problem. Luminous x-rays images and textual icons create an immediate sense that one is peering into the inner workings of ATG.

Our signature also evolved, turning the typical monolithic corporate identity model on its head. The ATG techmark was refined to be absorbed into various brand schema. Symbiotic in nature, it allowed us to brand core messages and products. It also gave us a simple but elegant way to give ATG presence in co-branding situations.