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     christine costello | :::::projects | atg/dynamo brand | intro   01   02   03   04   05   06   07   08              home | bio | photography
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spot         boston
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dynamo 4
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Dynamo 4 brought significant changes to the product brand. The challenge for the ATG product team was twofold. First, they needed to create software that addressed the development needs of a disparate set of groups with different skills, language and culture, and technology tools. Second, as the product would be designed to take on different forms, we needed a strong visual identity that would appeal to all audiences and could be woven through the various user interfaces to create a unified brand experience.
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spot            ART TECHNOLOGY GROUP (ATG)
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